TCW x Fairtrade
Tea Culture of the World have been working with Fairtrade India, as part of their ongoing effort to make their brand more sustainable and honest. TCW is committed to Fairtrade principles and ensures that all of its tea is sourced from certified estates. By doing so, they guarantee that the workers involved in the production process receive fair wages and are provided safe working conditions. TCW wanted to educate consumers about the importance of Fairtrade and encourages them to make ethical purchasing decisions. A campaign was conceived to roll out across the digital mediums. We made this film as part the campaign.
Services: Brand Film
Additional Credits: Gururaj Rao (Script), This Is It Studios (Production)